The Perfect Message at the Perfect Moment - Most people don't want to hear from most companies most of the time. That's why it's critical that marketers pinpoint the occasions when customers might truly want to do business with their firms. A new computer-based model called "dialogue marketing" can help take advantage of those crucial moments.
|Year of publication:||
|Authors:||Kalyanam, Kirthi ; Zweben, Monte|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 112-134
Kalayanam, Kirthi, (2007)
Zweben, Monte, (1994)
Grewal, Dhruv, (2010)
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