Performance growth and opportunistic marketing spending
Year of publication: |
December 2016
|
---|---|
Authors: | Hanssens, Dominique M. ; Wang, Fang ; Zhang, Xiao-Ping |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 4, p. 711-724
|
Subject: | Market opportunities | Marketing resource allocation | Market evolution | Time-series analysis | Product reviews | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
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