Performance implications of deploying marketing analytics
Year of publication: |
2013
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Authors: | Germann, Frank ; Lilien, Gary L. ; Rangaswamy, Arvind |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 2, p. 114-128
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