Performance management using a value-based customer-centered model
Neda Abdolvand, Amir Albadvi and Mohammad Aghdasi
| Year of publication: |
2015
|
|---|---|
| Authors: | Abdolvand, Neda ; Albadvi, Amir ; Aghdasi, Mohammad |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 18 (15.9.), p. 5472-5483
|
| Subject: | customer lifetime value (CLV) | customer segmentation | customer retention | retail banking | performance management | data envelopment analysis (DEA) | Kundenwert | Customer value | Data-Envelopment-Analyse | Data envelopment analysis | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Performance-Management | Performance management | Performance-Messung | Performance measurement | Bank | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011391658