Performance measure of online system acceptance and customer satisfaction through airlines websites in Malaysia
Year of publication: |
2017
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Authors: | Khan, Humera ; Dominic, P. D. D. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 4, p. 508-524
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Subject: | technology acceptance model | TAM | perceived usefulness | perceived ease of use | perceived enjoyment | perceived ease of time | online system acceptance | customer satisfaction | Malaysia | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Online-Handel | Online retailing | Website |
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