Performance of Efficiency Measurement Models - a Study of Brand Advertising Efficiency in the German Car Industry
Year of publication: |
2003-02-01
|
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Authors: | Büschken, Joachim |
Publisher: |
Universität <Eichstätt; Ingolstadt> / Lehrstuhl für ABWL, Absatzwirtschaft und Marketing |
Subject: | Prestige | reputation | Performanz | Werbung | advertising | Effizienzmessung | Measurement of efficiency | Markenbekanntheit |
Extent: | 176128 bytes 15 p. application/pdf |
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Series: | CU Working Paper ; 164 (2003) |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Sales promotion and advertising ; Individual Working Papers, Preprints ; Germany. General Resources |
Source: | USB Cologne (business full texts) |
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