Performing web analytics with Google Analytics 4 : a platform review
Mike McGuirk
| Year of publication: |
2023
|
|---|---|
| Authors: | McGuirk, Mike |
| Subject: | Business Intelligence | Digital Analytics | Google Analytics | Marketing | Marketing Analytics | Web Analytics | Webanalyse | Web analytics | Social Web | Social web | Betriebliches Informationssystem | Business intelligence system | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Website | Digitale Plattform | Digital platform | Internet | Big Data | Big data | Data Mining | Data mining | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00244-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537411