Peripheral Vision: Sensing and Acting on Weak Signals - Making Meaning out of Apparent Noise: The Need for a New Managerial Framework
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|Authors:||Haeckel, Stephan H.|
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 37.2004, 2, p. 181-190
ESSAY - Managing the Total Customer Experience - Offering products or services alone is no longer enough: Organizations must provide their customers with satisfactory experiences. Competing on this dimension means orchestrating all the "clues" that people detect in the buying process.
Berry, Leonard L., (2002)
Haeckel, Stephan H., (1995)
Haeckel, Stephan H., (2003)
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