Permission marketing and privacy concerns : why do customers (not) grant permissions?
Manfred Krafft & Christine M. Arden & Peter C. Verhoef
| Year of publication: |
August 2017
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| Authors: | Krafft, Manfred ; Arden, Christine M. ; Verhoef, Peter C. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 39.2017, p. 39-54
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| Subject: | Communication | Interactive marketing | Privacy concerns | Permission marketing | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Kommunikation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743757