Person-environment fit, commitment, and customer contribution in online brand community : a nonlinear model
Xiao-Liang Shen, Yang-Jun Li, Yongqiang Sun, Yujie Zhou
| Year of publication: |
April 2018
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|---|---|
| Authors: | Shen, Xiao-Liang ; Li, Yang-Jun ; Sun, Yongqiang ; Zhou, Yujie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 117-126
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| Subject: | Knowledge contribution | Community commitment | Person-environment fit | Online brand community | Nonlinear relationship | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.12.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815383