Personal branding on social media : predictors of self-presentation and relationship management of German academics
Sanja Kapidzic
| Year of publication: |
2018 ; 1st edition
|
|---|---|
| Authors: | Kapidzic, Sanja |
| Institutions: | Nomos Verlagsgesellschaft (publisher) |
| Publisher: |
Baden-Baden : Nomos |
| Subject: | Personal Branding | Personal branding | Akademiker | University graduates | Social Web | Social web | Personalmarketing | Markenpolitik | Soziales Netzwerk |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 309 Seiten Illustrationen, Diagramme 23 cm |
|---|---|
| Series: | Internet research. - Baden-Baden : Nomos, ISSN 1617-6839, ZDB-ID 2120773-2. - Vol. Volume 46 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Ludwig-Maximilians-Universität, 2017 |
| Notes: | Literaturverzeichnis: Seite 271-298 201802 |
| ISBN: | 978-3-8487-4342-1 ; 3-8487-4342-6 ; 978-3-8452-8566-5 |
| Classification: | Gruppenprozesse ; Didaktik, Hochschuldidaktik ; Massenkommunikation, Massenmedien: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791977