Personal cultural orientation and green purchase intention : a case of electric two-wheelers in India
Year of publication: |
2022
|
---|---|
Authors: | Ray, Sujit Kumar ; Sahney, Sangeeta |
Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 16.2022, 5, p. 729-746
|
Subject: | Collectivism | Electric two-wheeler | Long-term orientation | Masculinity | Purchase intention | Uncertainty avoidance | Indien | India | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Elektrizitätswirtschaft | Electric power industry | Kollektivismus |
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