Personal reflections on my research contribution to marketing
Year of publication: |
2011
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Authors: | Malhotra, Naresh K. |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011, p. 159-207
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Subject: | Naresh K. Malhotra | Lebensverlauf | Life course | Bibliometrie | Bibliometrics | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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