Personal selling for luxury brands : the effect of cognitive and affective influence strategies on customer value perceptions
Year of publication: |
2013
|
---|---|
Authors: | Wieseke, Jan ; Mauer, Michael ; Alavi, Sascha |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 359-376
|
Subject: | Luxusgüter | Luxury goods | Direktmarketing | Direct marketing | Kundenwert | Customer value | Kfz-Gewerbe | Automotive services industry | Deutschland | Germany |
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