Personal selling : function, theory, and practice
R. Wayne Mondy ; Shane R. Premeaux ; James R. Young
| Year of publication: |
1998 ; 4. ed.
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| Authors: | Mondy, Robert Wayne ; Premeaux, Shane R. ; Young, James R. |
| Publisher: |
Houston, Tex. : Dame |
| Subject: | Persönlicher Verkauf |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 489 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87393-638-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004005289