Personal traits and customer responses to CSR perceptions in the banking sector
Year of publication: |
2017
|
---|---|
Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 1, p. 128-146
|
Subject: | Customers | Loyalty | Psychology | Demography | CSR perceptions | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Bank | Wahrnehmung | Perception | Kundenzufriedenheit | Customer satisfaction |
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