Personalisation in marketing : an exploratory study
Hamendra Dangi and Anuradha Malik
| Year of publication: |
2017
|
|---|---|
| Authors: | Dangi, Hamendra Kumar ; Malik, Anuradha |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 2, p. 124-136
|
| Subject: | personalisation | e-commerce | customisation | customer behaviour | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741652