Personality measures and market segmentation : Evidence favors interaction view
Year of publication: |
1969
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Authors: | Engel, James F. ; Kollat, David T. ; Blackwell, Roger D. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 12.1969, 3, p. 61-70
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Publisher: |
Elsevier |
Saved in:
Online Resource
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