Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Year of publication: |
2020
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Authors: | Tyrväinen, Olli ; Karjaluoto, Heikki ; Saarijärvi, Hannu |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-10
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Subject: | Retail | Customer experience | Omnichannel experience | Personalization | Hedonic motivation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Motivation | Hedonischer Preisindex | Hedonic price index | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing |
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