Personalization, consumer search, and algorithmic pricing
Liying Qiu, Yan Huang, Param Vir Singh, Kannan Srinivasan
| Year of publication: |
2025
|
|---|---|
| Authors: | Qiu, Liying ; Huang, Yan ; Singh, Param Vir ; Srinivasan, Kannan |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 6, p. 1278-1298
|
| Subject: | algorithmic pricing | digital platforms | marketing | personalization | ranking systems | reinforcement learning | sequential search | Preismanagement | Pricing strategy | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Online-Handel | Online retailing | Algorithmus | Algorithm | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.0455 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015552722