Personalization in personalized marketing : trends and ways forward
Year of publication: |
2022
|
---|---|
Authors: | Chandra, Shobhana ; Verma, Sanjeev ; Lim, Weng Marc ; Kumar, Satish ; Donthu, Naveen |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1529-1562
|
Subject: | advertising | bibliometric | customer insight | paradox | personalization | personalized marketing | privacy | recommendation | relationship | review | trends | ways forward |
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