Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management
Alberto Guerrini, Gabriele Ferri, Stefano Rocchi, Marcelo Cirelli, Vicente Piña, Antoine Grieszmann
| Year of publication: |
2023
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|---|---|
| Authors: | Guerrini, Alberto ; Ferri, Gabriele ; Rocchi, Stefano ; Cirelli, Marcelo ; Piña, Vicente ; Grieszmann, Antoine |
| Subject: | Customer segmentation | Experiential learning | Machine learning | Price personalization | Revenue management | Revenue-Management | Fluggesellschaft | Airline | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Kundendaten | Customer data | Lernprozess | Learning process | Lernen | Learning | Preismanagement | Pricing strategy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-022-00404-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276700