Personalized advertising in public environments - perceptions and consequences
Nicole J. Heß, Maura L. Scott, Martin Mende, Jan H. Schumann
| Year of publication: |
[2018?]
|
|---|---|
| Authors: | Heß, Nicole Jasmin ; Scott, Maura L. ; Mende, Martin ; Schumann, Jan Hendrik |
| Published in: |
Three essays on new challenges and opportunities for marketing in an evolving technological environment. - Passau : Universität Passau. - 2018, p. 73-116
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901153