Personalized content, engagement, and monetization in a mobile puzzle game
Louis-Daniel Pape, Christian Helmers, Alessandro Iaria, Stefan Wagner, Julian Runge
| Year of publication: |
2025
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|---|---|
| Authors: | Pape, Louis-Daniel ; Helmers, Christian ; Iaria, Alessandro ; Wagner, Stefan ; Runge, Julian |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 1460610-0. - Vol. 98.2025, Art.-No. 103128, p. 1-18
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| Subject: | Price discrimination | Content discrimination | Digital products | Freemium | Mobile apps | Non-price discrimination | Online games | Personalization | Preisdifferenzierung | Computerspiel | Video game | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Diskriminierung | Discrimination | Digitale Güter | Digital goods | Mobilkommunikation | Mobile communications | Spieltheorie | Game theory | Personalisierung |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2024.103128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015181873