Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Junzhou Zhang, Yuping Liu-Thompkins
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Junzhou ; Liu-Thompkins, Yuping |
| Subject: | Construal level theory | Email marketing | Loyalty programs | Personalization | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00927-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047083