Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Yingjie Zhang, Beibei Li, Xueming Luo, Xiaoyi Wang
| Year of publication: |
2019
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|---|---|
| Authors: | Zhang, Yingjie ; Li, Beibei ; Luo, Xueming ; Wang, Xiaoyi |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 3, p. 787-804
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| Subject: | user engagement | mobile content consumption | app platforms | hidden Markov model | forward-looking behavior | structural econometric model | field experiment | Markov-Kette | Markov chain | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0831 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118887