Personalized pricing and advertising : an asymmetric equilibrium analysis
Simon Anderson; Alicia Baik; Nathan Larson
| Year of publication: |
2015
|
|---|---|
| Authors: | Anderson, Simon P. ; Baik, Alicia ; Larson, Nathan |
| Published in: |
Games and economic behavior. - Amsterdam : Elsevier, ISSN 0899-8256, ZDB-ID 1002944-8. - Vol. 92.2015, p. 53-73
|
| Subject: | Consumer targeting | Price dispersion | Mixed strategy equilibrium | Bertrand equilibrium | Price advertising | Zielgruppe | Target group | Werbeplanung | Advertising planning | Preiswettbewerb | Price competition | Bertrand-Wettbewerb | Bertrand competition | Gleichgewichtsmodell | Equilibrium model | Konsumentenrente | Consumer surplus | Vertriebskosten | Distribution costs | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385939