Personalized pricing with persuasive advertising and the value of consumer information : a duopoly framework
Lei Yan, Yuxiang Zhang, Shue Mei, Weijun Zhong
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Yuxiang ; Mei, Shue ; Zhong, Weijun |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 3, p. 1533-1562
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| Subject: | Consumer information | Consumer information value | Duopolistic competition | Personalized pricing | Persuasive advertising | Duopol | Duopoly | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Werbung | Advertising | Preismanagement | Pricing strategy | Informationswert | Information value | Informationsökonomik | Economics of information | Preisdifferenzierung | Price discrimination | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09568-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078248