Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Gerald Häubl, Kyle B. Murray, Valerie Trifts
| Year of publication: |
[2003]
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|---|---|
| Authors: | Häubl, Gerald ; Murray, Kyle B. ; Trifts, Valerie |
| Published in: |
The power of one : gaining business value from personalization technologies. - Victoria, B.C., Canada : Trafford, ISBN 1-4120-1121-3. - 2003, p. 144-163
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| Subject: | Personalisierung | Personalization | Produktmanagement | Product management | Agentenbasierte Modellierung | Agent-based modeling | Kaufentscheidung | Purchase decision | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588676