Personalized retail promotions through a directed acyclic graph-based representation of customer preferences
Srikanth Jagabathula, Dmitry Mitrofanov, Gustavo Vulcano
| Year of publication: |
2022
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|---|---|
| Authors: | Jagabathula, Srikanth ; Mitrofanov, Dmitry ; Vulcano, Gustavo |
| Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 70.2022, 2, p. 641-665
|
| Subject: | choice models | customized promotions | multinomial logit | Operations and Supply Chains | promotion optimization | rank-based choice model | retailing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Lieferkette | Supply chain | Einzelhandel | Retail trade | Logit-Modell | Logit model | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2021.2108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365737