Personalized service and brand equity in family business : a dyadic investigation
Year of publication: |
2021
|
---|---|
Authors: | Velasco Vizcaino, Franklin ; Lanchimba, Cintya ; Llanos Contreras, Orlando ; Santos, Manuel Alonso dos |
Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 31.2021, 2, p. 62-79
|
Subject: | Family business owners | Work overload | Personalized services | Collective organizational citizenship behavior | Brand equity | Job demands-resources theory | Familienunternehmen | Family business | Arbeitsverhalten | Work behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
-
Parenting the successor : it starts at home and leaves an enduring impact on the family business
Shanine, Kristen K., (2023)
-
Spieß, Teresa, (2022)
-
Ramos, Hazel Melanie, (2014)
- More ...
-
Marketing strategies in family firms
Santos, Manuel Alonso dos, (2021)
-
Reputation and identity in family firms : current state and gaps for future research
Cuevas Lizama, Jonathan, (2021)
-
Santos, Manuel Alonso dos, (2022)
- More ...