Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Jenna Marie Condie, Ivett Ayodele, Sabirah Chowdhury, Shelley Powe and Anna Mary Cooper
| Year of publication: |
July-December 2018
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| Authors: | Condie, Jenna Marie ; Ayodele, Ivett ; Chowdhury, Sabirah ; Powe, Shelley ; Cooper, Anna Mary |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 28.2018, 2, p. 192-209
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| Subject: | Social media | Twitter | learning | higher education | engagement | marketing | Social Web | Social web | Hochschule | Higher education institution | Studierende | Students | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing | Studium | University education | E-Learning | E-learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2018.1453910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011944570