Perspective: the innovation dilemma : how to innovate when the market is mature
Year of publication: |
2011
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Authors: | Cooper, Robert G. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 2-27
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Subject: | Konsumgüterindustrie | Consumer goods industry | Produktmanagement | Product management | Schrumpfende Märkte | Declining markets | Produktentwicklung | New product development | Marktanteil | Market share | Welt | World |
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