Perspectives : client-agency opportunism : how does it happen and what can we do about it?
Year of publication: |
2019
|
---|---|
Authors: | Chohan, Raeesah ; Watson, Richard T. ; Pitt, Leyland F. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 8, p. 1303-1312
|
Subject: | adverse selection | client-agency relationships | moral hazard | opportunistic behavior | Moral Hazard | Moral hazard | Adverse Selektion | Adverse selection | Theorie | Theory | Prinzipal-Agent-Theorie | Agency theory |
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