Perspectives in consumer behavior
Harold H. Kassarjian [Hrsg.]
| Year of publication: |
1991 ; 4. ed
|
|---|---|
| Other Persons: | Kassarjian, Harold H. (ed.) |
| Publisher: |
Englewood Cliffs, NJ : Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | USA | United States | Verbraucherverhalten | Kaufverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | VII, 616 S Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Previously published: Glenview, Ill. : Scott, Foresman, c1989. - Literaturangaben Enth. 31 Beitr. |
| ISBN: | 0-13-660440-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000818738