Perspectives on consumer choice : from behavior to action, from action to agency
Gordon R. Foxall
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Foxall, Gordon R. |
| Publisher: |
London : Palgrave Macmillan |
| Subject: | marketing | strategy | advertising | psychology | consumption | consumer choice | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Verbraucherverhalten | Marketing | Neuropsychologie |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | xi, 326 Seiten Illustrationen 21 cm x 14.8 cm, 0 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-137-50119-6 ; 1-137-50119-7 ; 978-1-349-69900-1 ; 978-1-137-50120-2 ; 978-1-349-69900-1 ; 978-1-137-50121-9 |
| Other identifiers: | 10.1057/978-1-137-50121-9 [DOI] |
| Classification: | Marketing ; Wirtschaftssoziologie, Wirtschaftspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522666