Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Greg Allenby
| Year of publication: |
c2010
|
|---|---|
| Other Persons: | Allenby, Greg (contributor) ; Allenby, Greg M. (ed.) |
| Publisher: |
Singapore [u.a.] : World Scientific |
| Subject: | Robert C. Blattberg | Werbung | Advertising | IT-gestütztes Marketing | Computer-assisted marketing | Ökonometrie | Econometrics | Marketing | Database-Marketing | Direktmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 316 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 981-4287-05-9 ; 978-981-4287-05-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003896260