Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
ed. Greg M. Allenba
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Allenby, Greg M. (contributor) |
| Publisher: |
New Yersey, NJ [u.a.] : World Scientific |
| Subject: | Datenbank | Marketing | Sales-promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 316 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-981-4287-05-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004575437