PERSPECTIVES - Zero Sum - The key to who wins and who loses on a securities trade is trading bias, the amount by which one trader underestimates the ultimate price impact of the counterparty's motive
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Financial analysts' journal : FAJ. - Charlottesville, Va : CFA Institute, ISSN 0015-198X, ZDB-ID 2194090. - Vol. 55.1999, 1, p. 8-26
Treynor, Jack, (1970)
Treynor, Jack L., (1985)
VALUATION - The Investment Value of Brand Franchise - Analysts can estimate the investment value of a company's brand franchise and the company's efficiency in defending it by focusing on marketing costs
Treynor, Jack, (1999)
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