Persuasive communications, online reviews and service performances : a study on the hotel industry of New Zealand
Year of publication: |
2022
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Authors: | Ahmed, Zahir ; Fan, Xinxuan ; Billah, Mamun |
Published in: |
Australasian accounting business and finance journal : AABF. - Wollongong, NSW : Univ., ISSN 1834-2019, ZDB-ID 2551029-0. - Vol. 16.2022, 1, Art.-No. 1, p. 4-20
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Subject: | Service performances | persuasion | persuasive communication | customer satisfaction | SERVQUAL | value relevance | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Neuseeland | New Zealand | Kundenzufriedenheit | Customer satisfaction | Kommunikation | Communication | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour |
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