Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Year of publication: |
2015
|
---|---|
Authors: | Chang, Yu-Ting ; Yu, Hueiju ; Lu, Hsi-Peng |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 4, p. 777-782
|
Subject: | Persuasive messages | Social media marketing | Popularity cohesion | Message diffusion | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning |
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