Persuasive messages, popularity cohesion, and message diffusion in social media marketing
Yu-Ting Chang; Hueiju Yu; Hsi-Peng Lu
| Year of publication: |
2015
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|---|---|
| Authors: | Chang, Yu-Ting ; Yu, Hueiju ; Lu, Hsi-Peng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 4, p. 777-782
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| Subject: | Persuasive messages | Social media marketing | Popularity cohesion | Message diffusion | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504999