Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Philip Kotler; Robert E. Gunther
| Year of publication: |
2009
|
|---|---|
| Authors: | Kotler, Philip ; Gunther, Robert E. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 1, p. 17-19
|
| Subject: | Peter F. Drucker | Marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Interview ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830063