Pharmaceutical direct-to-consumer advertising ; Pt. 2
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Mukherjee, Avinandan (contributor) |
| Published in: | |
| Publisher: |
Bingley : Emerald |
| Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry | Werbewirkung | Advertising effects | Werbung | Advertising |
| Extent: | S. 316 - 409 graph. Darst. |
|---|---|
| Series: | International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Mehrbändiges Werk ; Multi-volume publication ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010237499