Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ming Ma; Zehui Li; Jinyuan Chen
| Year of publication: |
2008
|
|---|---|
| Authors: | Ma, Ming ; Li, Zehui ; Chen, Jinyuan |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 187.2008, 1 (16.5.), p. 313-326
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Markov-Kette | Markov chain | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769207