Phasing research into the marketing plan
Lee Adler
| Year of publication: |
1972
|
|---|---|
| Authors: | Adler, Lee |
| Published in: |
Market segmentation : concepts and applications. - New York, NY [u.a.] : Holt, Rinehart, Winston, ISBN 0-03-088082-3. - 1972, p. 117-131
|
| Subject: | Absatzforschung | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003464718