Phenomenon and challenge to management
Year of publication: |
2015
|
---|---|
Authors: | Kleinaltenkamp, Michael ; Plinke, Wulff ; Söllner, Albrecht |
Published in: |
Business relationship management and marketing. - Berlin [u.a.] : Springer, ISBN 978-3-662-43855-8. - 2015, p. 3-26
|
Subject: | Unternehmenskooperation | Inter-firm cooperation | B-to-B-Marketing | Business-to-business marketing | Management | Beziehungsmarketing | Relationship marketing |
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