Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Jasjit Singh, Nina Teng, Serguei Netessine
| Year of publication: |
2019
|
|---|---|
| Authors: | Jasjit Singh ; Teng, Nina ; Netessine, Serguei |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 2, p. 913-932
|
| Subject: | corporate philanthropy | corporate social responsibility | field experiments | customer behavior | online marketplaces | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Online-Handel | Online retailing | Wohltätigkeit | Charity | Fundraising | Digitale Plattform | Digital platform | Experiment | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2017.2887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012000779