Philanthropy scandals and regular donations : the role of email marketing communications
Year of publication: |
2023
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Authors: | Minguez, Ana ; Sesé, F. Javier |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 15/16, p. 1592-1619
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Subject: | donation frequency | email marketing communications | longitudinal data | Negative publicity | regular donors | Fundraising | Marketingmanagement | Marketing management | E-Mail | E-mail | Wohltätigkeit | Charity | Kommunikation | Communication | Werbung | Advertising |
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