Philip Kotler's contributions to marketing theory and practice
Philip Kotler
| Year of publication: |
2011
|
|---|---|
| Authors: | Kotler, Philip |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011, p. 87-120
|
| Subject: | Philip Kotler | Lebensverlauf | Life course | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory | Ethik | Ethics | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | New Economy | New economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270388