Phygital marketing through the lens of neuroscience and phenomenology : an interpretivist account
Matt Johnson and Rob Barlow
| Year of publication: |
2024
|
|---|---|
| Authors: | Johnson, Matt ; Barlow, Rob |
| Subject: | Interpretivism | Neurophenomenology | Neuroscience | Phenomenology | Phygital |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-07-2023-0098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324663